Jerina is nurtureuk’s Customer Support Manager, based in Staffordshire, leading the team who are the first point of contact for our customers.

Before joining nurtureuk in March 2023 Jerina worked as Customer Support Manager at a fintech start-up focused on reducing financial inequalities in the credit system and prior to that was Senior Broadcaster at INRIX, reporting on the travel news for local BBC and many well known national radio stations for 13 years.

Jerina is passionate about addressing inequalities in society and is excited to be able to support the staff who provide the nurture provision that makes such a positive difference to the lives of so many young people.

Outside of work Jerina loves spending time with her family and practising yoga.

What does nurture mean to you?

To me nurture is acknowledging that everyone’s experience of life is completely unique and that results in advantages and disadvantages in life chances and outcomes which are often completely out of an individuals control. From that place of acknowledgement an understanding develops that when a person is challenging or does not meet our expectations socially or emotionally we need to look beyond that to the full context of their life and instead of judgement and punishment or shutting down we need to be open and nurturing and extend care, support and friendship.

What do you enjoy about working at nurtureuk?

I love the people at nurtureuk, everyone has the children and young people that the charity exists to benefit at the forefront of their minds in everything they do. They are a great bunch of people who look out for each other, care for each other and enjoy a laugh!